Signages can make or break a business. Before investing in one, they want to make sure what they will choose will match the overall aesthetics of their business, and if can really be effective. In turn, choosing whether they want to put up a digital signage or a traditional signage is also put into question. Not all companies can afford to go digital, but at the same time not all businesses who can afford to a digital billboard needs to get one for their business. We list below the advantages and disadvantages of signage to help you decide which one is the best for you.
When you say digital signage, this automatically translates to using screens to deliver the message you want to spread. Whether its a promotion or an upcoming sale, there are local stores that use digital signage. But does it translate to revenue? Here are the advantages of getting digital signages:
-stores that use digital signage attracts attention easily. Digital billboards are usually bright screens that are visible day or night, easily drawing people’s attention.
-with digital signages, you get to advertise not just one event but multiple ones. You can even rent out ad space if possible, plus when your campaign is over, you can simply change to a different promo material to advertise.
-digital signages means reduced long term costs for your business. With a digital screen, you don’t have to print advertising materials again and again. A digital screen allows you to run a different ad every day, should you want to.
However, there are some disadvantages in embracing digital:
-With its constantly changing screens, there are a lot of people who find it difficult to read or even look at digital signs. They find it too busy, so they prefer to not look at them.
-The initial cost is too expensive for some, compared to large format printing that costs only a fraction the screen.
-Technological malfunctions are bound to happen, like overloading of wires and even being physically damaged, which can be quite costly overall.
Traditional signage have always proven to be effective since time immemorial. Although it is now second to digital signage, it is far from dead. Here are some advantages of traditional signage:
-Traditional signages require little to no maintenance, not to mention cheap initial costs. Design your signage, print it, then put it up, and you’re done. People will see what you put up and they will know about your company without the hassle of needing a computer.
-Traditional signages come in different shapes and sizes, in a variety of colours, and vary depending on what you want it to be. You don’t need to plug it in to work; it will always be ready to showcase your business.
-Whether it’s indoor or outdoor, traditional signage can be put up everywhere. Whether it’s a floor sticker, or a wall-mounted poster, traditional signages are versatile enough to be placed anywhere. And with the advent of technology, there are a lot of signages that are virtually take zero damage despite being stepped on by thousands each day.
But like digital, traditional signages has disadvantages as well:
-Traditional signages are permanent, in a sense that once you print something, it cannot be changed. With that said;
-it can be costly over time. Businesses will constantly change their promotions not just seasonally but sometimes even monthly, and if you are this kind of store, then it will be better to get a digital signage.
-Unless you have the capacity to create an eye-catching signs, flashy digital signs will always eclipse your traditional signage.
Overall, it is not a matter of whether your business can afford it or not, but rather if it needs digital signage. Do keep in mind that traditional signages will always be useful, and sometime its the best way to blend aesthetically pleasing signages into your store.